Why Elizabeth & Rae:

We offer a curated collection of products that provide our customers with “effortless luxury”. We select products that are ethically made, handmade, unique, and/or from around the world.


Our Mission:

Elizabeth & Rae is dedicated to providing unique, well-made and luxurious products to retailers and consumers across the country. Our emphasis on customer service, and our personal touch, is what sets us apart from other distributors and brand reps.



I live in Richmond, VA with my husband, our daughter, and our dog. I find joy in the little things and look for moments of grace in the everyday. I believe in running at life with arms wide open and embracing every opportunity. I enjoy spending time with my family, being outdoors, curling up with a good book, and sipping on a hot cup of coffee or tea.
To me, Effortless Luxury means finding pieces that are easy for a busy mom, wife, teacher and business woman to pull out and throw on, while still feeling confident, pulled together, and beautiful. These pieces are the staples of your wardrobe that become like old friends. They are beautiful, easy to wear, always in style, and elevate the everyday. They feel like they were made just for you.


I’ve grown up in Richmond, VA and I am the mom of two fur-babies, Beach and Sadie. I’m a lover of the beach, music, coffee, good books, and all things pink. For my whole life, I’ve loved teaching. Helping to raise the next generation of kind, creative and compassionate souls is what drives me. I stumbled into the fashion world quite by surprise. It’s an amazing adventure so far, and much like teaching, there is always something new to learn.

To me, Effortless Luxury is a rich fabric woven with many threads: easy wearing, a mix of hard and soft fabrics, comfort. Laid-back yet sophisticated, edgy with a side of sweet, confidence, luxe, budget friendly, unique. Clothing and accessories for the everyday woman.


About Us:

We are not “born fashionistas” but we are everyday women who have found the right products that make fashion easy and effortless. Our passion is to share those products with our retailers and customers. To anticipate the trends, we stay in tune with the fashion world and at the end of the day follow our gut and what speaks to us.

Both of us are teachers who honestly did not envision ourselves in this business. We decided to take a leap of faith and this opportunity ended up being an answer for both of us in different ways. We’ve had a steep learning curve and some bumps along the way, but we are having so much fun and are feeling so empowered as we tackle each new part of starting up this business. What came as a surprise is quickly becoming our dream! We look forward to having you on this journey with us!